Slow and Steady Gets it Done

To educate patients and pharmacists on the importance of perseverance in nail treatment, we created a global campaign introducing the world to Ted the tortoise, an animal with prominent nails and a famously patient approach to life.
 
Starring in his own film inspired by the classic tale of the Tortoise and the Hare, he reminded our audience, and his housemate Harry, that in the race to get clear nails, we all need to take our treatment slow and steady.

Awards
Muse awards; 3 Platinum, 3 Gold
Sanis Awards: 2 Silver
Lisbon Awards: 3 Bronze
PM Awards: 3 Silvers, 1 Bronze