Asthma Transplant

More than half of asthma patients believe their condition isn’t taken seriously. But if doctors could see how terrifying it can be, they’d treat differently. “Asthma Transplant” used actors, AI-driven face mapping, and voice modelling to show prominent asthma doctors a clone of themselves having an asthma attack, simulating what their flare-up would look like based on real patient stories.

By putting a familiar face on the condition, Asthma Transplant made an abstract experience feel deeply personal, moving doctors to truly understand the value of effective treatment.

Awards
PM Awards: 1 Gold, 1 Bronze